Ah, Instagram, my favorite social media platform (although Snapchat is making a case to beat it). I love taking pictures, editing pictures, posting pictures, and seeing other people’s pictures, so clearly, Instagram and I have a wonderful and loving relationship. I used to use Instagram to keep up with friends, stalk the Kardashians, and post sunsets with every filter available. When I started blogging, my entire Instagram-ing vision and purpose changed. Followers are everything, and your followers want to see high-quality, intriguing, unique & useful pictures. I wasn’t just posting for me anymore, I was posting for those I feel honored enough to share my stories and life with. So I was determined to start givin’ them all I’ve got!
The more I blog, the more exposure I have for my own brand on Instagram, as well as others’ visions and lifestyles. I’ve learned a ton through my experiences, on how to create an Instagram feed that I am proud of and love to share with the world. Here are some tips and ideas for you to create an Instagram feed that helps you express who YOU are! Also – if you’re not already following me, go hit that button right now @JesiPepperminting! 🙂
I know I know, that’s terrible advice. This is 2016, EVERYONE looks at your social media, right?? – employers, friends, family members, that one girl who’s dating your ex… Hehe.
But seriously, if your feed is mainly made up of cupcakes, sunsets, and your dog sleeping, why the heck are you still private?! Nothing about that is personal or going to get you in trouble with the world. I gotta admit, I enjoy my privacy here and there, but I love sharing my Instagram life photos with the world and then saving my more private, personal shares for Facebook. Going public on Instagram changed everything for me; I can connect with others more easily, and businesses can find and follow me without having to request access. Plus, hashtags are useless if your profile is hidden from the public.
Long gone are the days when I grabbed my phone, snapped a pic of something random, then popped it on Instagram. Instead, I truly think about a photo before I add it to my feed: does this fit with my Instagram theme and brand? Is the color scheme complementary to my other pictures? Is this something I’ll want to remember in the future and be glad I documented? And most importantly: is it even a good picture?? If the answer is ‘no’ to any of these, chances are, I’ll keep the picture in my photo roll for my own personal memories, but it won’t make the cut to my feed.
I love a collage just as much as the next Instagrammer, but simple, one-post pictures tend to do much better on Instagram than a busy collection of 3 or 4. If you can’t pick your favorite, there’s no shame in posting one today, then another from that same event a few days after! People will appreciate your enthusiasm for that moment (or that outfit) and you’ll be happy that you were able to post both pictures on your feed.
I’m hesitant about using hashtags on my posts, but you’ll see that I include them on about half. Don’t get me wrong, hashtags do work, but you have to use them very strategically. According to research (yes real research provided here), interactions are the highest on Instagram posts with 11 or more hashtags. ELEVEN! Wow. So clearly, and scientifically, hashtags are effective. I, personally, haven’t seen a ton of traffic from hashtags, but I have had success when I use one or two hashtags to emphasize a point, get involved with a trending topic, or make a silly joke at the end of my post (see below). I gain more viewers because of witty hashtags versus overdone ones like #blogger, but don’t get me wrong, I’ll throw those in sometimes, too.
Everyone wants a ton of likes, obviously. It’s like the instant, most fun, most satisfying part of posting an Instagram pic. But I’ve learned not to get weird about the amount of likes I get. Sometimes, pictures I’m SUPER excited about and love don’t do nearly as well as I’d hoped with the public, and other times, I’ll post a stupid iPhone picture of a new lipstick, and BAM, get more likes than any photo I’ve ever taken in my young life. Sigh. Such is the unpredictable fate of an Instagram picture, haha!
One of the reasons I love Instagram is because it allows people to open up to each other on such a personal level, without really knowing each other personally! It’s kind of ironic and bizarre, but it’s a really cool effect of this golden social media age. I feel seriously humbled when people follow me on Instagram – like, that’s pretty darn neat that they willingly want to see what’s goin’ on in my crazy life. I take that responsibility pretty seriously, so therefore, I post pictures that I not only enjoy, but that I know my followers will appreciate as well. Tasty foods, colorful outfits, unique travel locations, you name it, I’ve shared it.